Alliance Cheer Elite Experienced Amazing Inaugural Year
When Lisa Disney Lapensohn and Raul Diaz opened Alliance Cheer Elite on April 8, 2017, they did so to make a purposeful creation that combined a positive and competitive environment which also had a family feel. Lapensohn said she wanted Alliance to be a large gym with a small gym feel. During season one tryouts in 2017, 31 athletes tried out. This year, in just the first session, there are 125 athletes signed up for tryouts. When they opened their doors, they offered 10 classes, now they offer 50 classes and will be adding 10 more classes starting June 1st. Lapensohn is extremely pleased with the growth they have experienced in their inaugural year.
Regarding how the Lapensohn/Diaz co-owner business partnership came to be, Lapensohn said she met Diaz when her daughter was in competitive cheer and Diaz led their team to a National Cheerleaders Association (NCA) victory. “I knew he was something special and worth opening a gym for. My husband thought I was crazy.” In addition to being the co-owner, Diaz is the All-Star Program Director. Lapensohn said, “He runs everything on the cheerleader side. He is the creative genius behind the production on the floor.” Diaz has 14 years of cheer experience, first as an athlete, then a coach and now a co-owner of Alliance. Lapensohn runs the operations, financials, sales and class organization.
The easily accessible location for Alliance Cheer Elite (718 S. Greenville Ave Suite 150, Allen) was chosen because, Lapensohn said, “The Allen community is awesome! I knew there were a lot of talented athletes in this area who love to compete in sports.”
Lapensohn said that Alliance Cheer Elite athletes will gain confidence, respect, teamwork, graciousness through all outcomes and community awareness. Alliance volunteers with Heroes for Children. She summarized, “We are all about making good people.”
There are two categories for competitive cheer teams at Alliance; All-Star and All-Star Prep. All-Star Prep is an introduction level which allows families to “tip their toe in the water to find out if competitive cheer is a good fit for them.” All-Star is the highest level of competition within competitive cheer. Both levels practice two times a week for two hours.
Lapensohn describes cheer competitions, “They are an experience all into itself. Athletes arrive two hours before performances, they warm up, run the routine in the hallways and the All-Stars perform a two and a half minute routine. Coaches are there from 6am – 9pm.” Athletes will be heard excitingly saying, “We hit zero!” That expression summarizes every All-Star’s goal and means they had zero deductions during their performance.
Lapensohn knows she has been successful when the athletes are smiling and the parents feel confident with the environment they have created. She adds, “Of course winning never hurts.”
They have already won an NCA competition (the Junior 3 -Renegades are NCA champions) and hope that next season will be at least as successful as their first season. Tryouts are underway, but it’s not too late to register for session three which starts May 15. Cheer tryouts include learning a mini-routine, an eight-count dance performance and specific tumbling skills per level. Find Alliance Cheer Elite on Facebook for more details. Their five year goals are to be a division 1 program in DFW.
Tumbling and skills class cost $80 a month (classes are held once a week). All-Star and All-Star Prep start at $200 a month, which includes twice a week practice and 4-8 competitions a year.
Alliance Elite Cheer is open Monday – Thursday 3:30pm – 8:30pm, Friday 3:30pm – 6:30pm, Saturday and Sunday is reserved for team practice and special events.
The Lapensohn family has lived in the Lovejoy community (Fairview and Allen) for ten years.